Interview Notes
Tell me about yourself: So I’m originally from the Philippines but now based in Barcelona, and I’ve spent the last 9 years leading e-commerce projects that sit right at the intersection of tech, business, and creativity.
I started off managing teams and rolling out full e-commerce ecosystems in Southeast Asia—building online stores from scratch, leading end-to-end campaigns, and even running operations for big-name clients like Nike and Nestlé. At Gruppo Avanti, I led a project that grew a client’s business by 10x and earned us a national distribution contract with Nestlé—one of my proudest moments.
I’ve also got a strong technical foundation—I studied Computer Science and have worked hands-on with platforms like Django, Shopify, WooCommerce, and tools like Google Cloud. That’s helped me bridge the gap between dev teams and business leaders, which has been key in delivering complex projects on time.
In recent years, I’ve expanded my skill set with certifications in Agile, Google Project Management, and SAP. I’m big on continuous learning and cross-functional collaboration—whether it’s wrangling multiple stakeholders or aligning global teams around a shared goal.
Outside of work, I’ve also had a long career in media and photography. I even produced a documentary that won a jury award, and my photos are on permanent exhibit in a national museum. It’s that creative edge that I think really helps me think outside the box and solve problems in unique ways.
Now, I’m excited to bring all of that—tech, leadership, creativity, and international experience—into a role where I can help drive high-impact projects in a fast-paced, global team like yours.”
What is your greatest weakness
“I’d say my greatest weakness is that I tend to take on a lot—sometimes too much—especially when I’m passionate about a project. I’ve always prided myself on being someone who gets things done, so I used to find it hard to delegate tasks that I felt I could handle quickly myself.
But I realized that while that might work short-term, it doesn’t scale, especially in larger or cross-functional teams. So over the past few years, I’ve made a conscious effort to build trust faster with teammates and delegate more effectively. One thing that helped a lot was using RACI charts early on in projects to clarify roles and responsibilities—it not only eased the load but empowered others to take ownership too.
Now, I still bring that ‘get-things-done’ mindset, but I do it in a way that’s more sustainable and team-oriented.”
1.
“Can you walk us through a successful e-commerce project you’ve led from start to finish?”
Ideal response:
“Sure—at Gruppo Avanti, I led the end-to-end development of an e-commerce project for a leading fashion brand. We were tasked with launching their online store and scaling operations. I managed a 15-person cross-functional team—developers, marketers, logistics, and creatives. We hit major KPIs within the first year: traffic increased by over 300%, and conversion rates improved by 45%. My role was aligning business needs with technical implementation, managing timelines using agile methodology, and ensuring constant stakeholder communication. It became one of the top 10 local e-commerce sites by traffic.”
2.
“How do you handle communication across international teams and stakeholders?”
Ideal response:
“Clear and consistent communication is key. I use a mix of tools—Slack or Teams for real-time convos, and Notion or Confluence for documentation. I also schedule weekly check-ins tailored to time zones. At Stormwind, I coordinated between dev teams in the Philippines and clients in Europe. I adapted my style depending on the stakeholder—more detailed technical briefs for IT teams, high-level progress and KPIs for execs. I always strive for transparency, clarity, and keeping a ‘no surprises’ policy.”
3.
“Have you worked on any payments-related projects?”
Ideal response:
“Yes—while at Gruppo Avanti, we integrated multiple payment gateways (Stripe, PayPal, local banks) for different clients. For Nestlé’s custom online grocery and coffee subscription platform, I oversaw the setup of recurring payments and a failover system to ensure payment reliability. While payments aren’t my primary domain, I’m comfortable working with APIs, coordinating with devs, and ensuring compliance with security standards like PCI-DSS.”
4.
“How do you manage risk in a project?”
Ideal response:
“Risk management starts from day one. I identify risks during the planning phase—budget overruns, resource gaps, third-party delays. Then I log them in a risk register, assess likelihood and impact, and build mitigation plans. For example, when we worked on the online presidential library, we were dealing with legacy data formats. I flagged the data migration as a high-risk item and scheduled early testing, which saved us from a major delay. I also believe in doing retrospectives to learn from past risks and continuously improve.”
5.
“Tell us about a time you had to manage conflict within a team.”
Ideal response:
“Once, during a tight delivery window for a Shopify build, there was a clash between the frontend developer and the content manager—deadlines vs. creative freedom. I held a 1:1 with each to understand their perspectives, then called a mediation meeting where we adjusted the sprint to balance aesthetics with time constraints. I reframed it as a shared goal: user experience. In the end, we shipped on time and with a polished, user-friendly design.”
6.
“How do you bridge the gap between technical and non-technical stakeholders?”
Ideal response:
“That’s one of my favorite parts of the job. With a Computer Science background, I ‘speak dev,’ but I also get business speak. I translate complex tech terms into business value. For example, instead of saying ‘we’re deploying a headless CMS,’ I’d say, ‘We’re setting up a system that’ll let the marketing team update content faster without developer help.’ It’s all about putting yourself in their shoes.”
7.
“What’s your project management style?”
Ideal response:
“Agile with a dash of pragmatism. I believe in iterative progress, fast feedback loops, and empowering the team. But I’m not dogmatic—if a waterfall-style Gantt chart works for a particular client, I’ll adapt. My role is to create structure without stifling creativity. I focus on clear goals, ownership, and aligning everyone’s work to the bigger picture.”
8.
“How do you prioritize tasks when managing multiple projects?”
Ideal response:
“I live by Eisenhower’s Matrix—urgent vs. important. I also use tools like Trello and Asana to visualize workloads and dependencies. When managing multiple projects at Ramp-s and Stormwind, I blocked calendar time for each project and held stand-ups to stay on top of blockers. Clear scope and realistic deadlines prevent fires before they start.”
9.
“Why do you want to join this company?”
Ideal response:
“Two reasons: growth and impact. I’m excited by your international scale—€800M turnover and 1,000+ clients means you’re doing something right. I thrive in dynamic environments like this. The focus on learning, the agile approach, and the cross-functional collaboration match my DNA. I’d love to bring my experience scaling e-commerce businesses and managing diverse teams to your projects.”
10.
“How do you stay current with project management trends and tools?”
Ideal response:
“I’m always learning—I recently completed certifications in Agile Project Management and Google Project Management, and I regularly read PM blogs like Atlassian’s and attend webinars. I also experiment—like testing out new tools (e.g., ClickUp vs. Asana) to see which improves team workflows. I believe staying updated is part of being a great PM.”
Questions to ask after: - Career growth